SellMato

Context

SellMato is a SaaS marketplace where sellers need clear onboarding and the business needs a coherent roadmap tied to monetization.

Role

Technical Product Manager — owning feature definition, requirements, prioritization, and collaboration with founders and engineering.

Problem

Sellers needed clearer onboarding, and the product needed sharper prioritization between growth features and a sustainable revenue model.

Users

Sellers joining and operating on the marketplace; marketplace operators.

Business objective

Improve seller activation through better onboarding while aligning the roadmap with a markup-based revenue model.

Product decisions

• Prioritized roadmap items with founders based on seller and business impact
• Defined new product features against real seller and marketplace needs
• Focused product effort on onboarding as a critical activation path

Feature definition

Defined product features with enough clarity for engineering to implement without guessing intent.

Roadmap / prioritization

Worked with founders to prioritize roadmap items — sequencing work by value, feasibility, and monetization impact.

Seller onboarding

Improved seller onboarding so new sellers could understand and complete the path into the marketplace more clearly.

User stories

Wrote user stories that captured seller and operator needs for engineering.

Acceptance criteria

Wrote acceptance criteria so engineering and stakeholders shared a clear definition of done.

Monetization

Contributed to business model strategy and the platform's markup-based revenue model.

Engineering collaboration

Partnered with engineering to turn product requirements into implementable work and stay close to delivery constraints.